Monday, February 04, 2008

2d Superbowl Commercial

I did catch the Superbowl (kinda wish the Patriots had won) yesterday and to my surprise there were a couple of 2d commercials.

My favorite one was the GMC spot that shows a man pushing a rock up a mountain. I really liked the stylized 'not on model' technique and the message. Check it out here:

3 comments:

Greg Gladstone said...
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Greg Gladstone said...

It is cool GMC's ad agency convinced them to go with 2D animation for their spot. What's even more (or less) cool is that the animation they used was not originally created for this commercial. It was done in 1974 by Marcell Jankovics. Check out the "un-cut" version: http://youtube.com/watch?v=ivVICkFDZ44

Bryon said...

Thanks greg!